The phone is ringing, and no one is there to answer it.

It’s 6:30 PM on a Tuesday. Your office is closed. Your sales team has gone home to their families. But your customer? They just got off work, they’re stressed about their upcoming move, and they’re calling you right now.

When that call goes to voicemail, you don’t just lose a conversation. You likely lose the job.

In the modern "on-demand" economy, 74% of customers choose the first vendor they speak to. If you aren’t there to pick up, someone else will be.

For decades, the solution to this problem was simple but expensive: hire more people. If you wanted to capture more leads, you added more headcount. If you wanted to grow revenue, you expanded your payroll.

But the industry is changing, fast. Margins are tighter. Hiring good talent is harder. And the "growth at all costs" model is dead. The new path to profitability isn’t raising prices or aggressively cutting costs—it’s about getting more done with what you already have.

The movers winning in 2026 aren’t growing by headcount. They are growing by horsepower.

The 80% Reality

According to new research from Gartner, agentic AI—systems that can act autonomously to complete tasks—will resolve 80% of common customer service issues without human intervention by 2029.

Think about what that means for your competitors outside the moving industry. Banks, airlines, and retailers will soon be resolving the vast majority of their customer needs instantly, 24/7, at 30% lower operational costs.

This is the consumer expectation your customers bring to the table. When they call your moving company and hit a voicemail, they don't compare you to another mover; they compare you to the instant gratification they get from Amazon or their bank.

The "Leaky Bucket" Problem

Every moving company has a "leaky bucket"—revenue that slips through the cracks due to operational inefficiencies.

Take a top Atlas agent, for example. A giant in the industry with substantial annual revenue, even they faced a universal challenge: scaling lead capture without blowing up their payroll and headcount.

Their Customer Care Center was operating with a lean team of three representatives. They were talented, but they were swamped. They faced a volume of roughly 400 leads plus inbound calls every week.

The math was working against them:

• High Abandonment: Approximately 30% of their inbound calls were going unanswered.
• Missed Volume: They projected missing approximately 3,600 calls annually.
• After-Hours Gaps: 28% of their calls arrived outside regular business hours—a critical window where customers are most active but staff is unavailable.

“Every missed call could be a potential missed sale,” said the company's Customer Care Manager.

They were losing thousands of opportunities simply because they were human. They needed sleep. They needed lunch breaks. They went home at 5 PM.

Why Adding More People Isn’t the Answer Anymore

This agency had two choices.

Option A: Hire three more full-time employees to cover the phones, nights, and weekends. This would solve the coverage problem but immediately eat into margins with salaries, benefits, and training costs.

Option B: Find a way to make their existing team of three perform like a team of six.

They chose Option B. They chose Supermove.

The industry is at a crossroads. You can keep trying to solve every problem by hiring more people, or you can build an operation where your team leads and technology does the heavy lifting.

Leading the Charge: Setting the Standard

This is why this top Atlas agent stands out. As one of the most respected names in the industry, they have always been an innovator. But even they recognized that being a leader within the moving industry wasn't enough—they needed to match the pace of the broader economy.

They didn't wait for the industry average to catch up. They saw the shift coming—where humans lead and AI executes—and they adopted the technology early to secure their competitive edge. They realized that "waiting and seeing" is a death sentence when technology is compounding this quickly.

By integrating AI now, this agency isn't just fixing a "leaky bucket"; they are setting the pace that the rest of the market will be forced to follow. The question isn't whether this technology is coming—Gartner has already confirmed it is. The question is whether you will adopt it like this top agent to lead the market, or wait until you are forced to adopt it just to survive.

Case Study: How a Top Atlas Agent Achieved a 2x Productivity

The agency partnered with Supermove to deploy an AI Voice Agent, "Emma," to plug their leaky bucket.

This wasn’t about replacing their team; it was about protecting them. "Emma" was deployed to handle inbound calls 24/7—covering after-hours, weekends, and peak season overflow.

The system didn't just answer phones; it acted like a seasoned rep:

• Multi-Brand Intelligence: The AI correctly identified itself as "Atlas Van Lines" or the specific agency brand depending on which queue the customer dialed, ensuring perfect brand compliance.
• Lead Qualification: It filtered out non-move related calls (like service inquiries) so the human sales team only spoke to qualified leads.‍
• Instant Booking: It sent automated booking links via text/email, allowing customers to self-schedule virtual surveys without a human ever touching a keyboard.

The Results: Double The Productivity

The impact was immediate and undeniable. By integrating AI into their workflow, the agency's lean team of three achieved the output of six employees.

• 52% Conversion Rate: Calls handled through the AI workflow converted to appointments at an elite 52% rate.
• 36% Lift in Website Calls: Appointments generated specifically from website phone calls increased by 36%.
• 83% Engagement Rate: The AI maintained an ~83% engagement rate, successfully qualifying or routing the vast majority of callers.
• Zero Headcount Added: The company handled the increased lead volume and peak season surges without adding a single new staff member.

"We'll get the production of probably six people with still only having three people," said the VP of Sales.

The Friday Night Revenue Save

Metrics are great, but stories prove the point. Here is what "modernization" looks like in practice.

A customer called the agency at 10 PM on a Friday.

In the old world, that call goes to voicemail. The customer hangs up, calls a competitor who answers, and the job is lost before Monday morning.

In the new world with Supermove:

• 10:00 PM Friday: The customer calls and engages with "Emma" (the AI agent).
• Immediate Action: The AI qualifies the lead and sends an automated booking link.
• Booking: The customer books a survey immediately via the link.
• Saturday: The customer meets with a surveyor.
• Monday Morning: The customer is fully scheduled and the deal is closed.

This was a deal that would have been 100% lost. Instead, it was captured, qualified, and closed while the sales team was off the clock.

Humans Lead, AI Executes

There is a misconception that AI is here to replace the "human touch" of the moving industry. The opposite is true.

When your sales team is bogged down manually entering data into a CRM or answering "Where is my truck?" calls for the tenth time that day, they aren't being human. They are being robots.

By offloading the repetitive, high-volume tasks to Supermove, you free your humans to do what they do best: build relationships, manage complex moves, and empathize with stressed customers.

The future org chart of a successful moving company won't grow by headcount. It will grow by capacity.

The "Wait and See" Risk

If you are waiting for your legacy software contract to renew before you start thinking about this, you are already falling behind. The gap between those using AI and those who aren't is widening every month.

This top Atlas agent didn't wait. They moved. And now, they are capturing the 30% of revenue that everyone else is leaving on the table.

Decide your future.

Are you going to keep buying buckets? Or are you finally going to fix the leak?