Pearson Moving and Storage’s Instagram account is run by their Owner, Kyle Pearson. He recently shared at the 2023 Virtual Movers Conference that he used Instagram to generate $60K in sales in 90 days.
If you look through their feed, Kyle goes all in on Reels. He’s got fun office content, moving content, tips for how to move your house, and he also just has videos of sharing why you should hire a moving company.
JK Moving takes a light hearted approach and posts content pointing fun at what customers do when they don’t hire a moving company. They are really successful in demonstrating the value of their moving services by showing you what you don’t want to experience.
What Luxury Movers do well is capture all their moments on the job. They describe their videos to show you how they do their job but also watch them have a good time doing their job. It really makes their company personable and entertaining at the same time.
Crib Movers have a very simple but consistent approach to their TikTok content. They take videos of them moving, match it with some music and add contextual text to tell you what type of move they’re doing. You don’t see someone talking to the camera, you just see them work. Period.
Dumbo has a very clear strategy. They are building educational content on Youtube to help future customers who are planning to move. By targeting folks who are online searching for the best cities to live in certain geos, they are getting in front of the right people.
Responding to Moving Questions on Reddit
Featured moving company: PackingService Inc.
PackingService Inc. approaches Reddit with a simple focus. Respond to questions on the platform from people looking for a reliable moving company in their local community.
Be consistent and keep showing up.
No matter which approach you take, on what platform, it's important that you keep at it. The more you consistently post and show up, the more often you'll get noticed on social media and build an audience over time.
If you have a social channel you think should be on this blog post, email firstname.lastname@example.org. We'd love to add to this collection.