A fork in the road

Something big happened to the moving industry.

Demand used to be more stable. Customers didn’t have as much information or alternatives. As long as you did a good job, and you had that van line brand name behind you, rough edges weren’t dealbreakers. Customers paid for friction. But now you do, with lost jobs, thinner margins, and slower growth… whether you’ve felt it on the P&L yet or not.

We’re living in a time where you can press a button to make things happen. When customers plan to move, they’re not lowering their expectations just because you’re a moving company. Uber shows up in minutes. DoorDash gets you food in a couple of taps. Amazon tells you exactly when your package is arriving. If everything else in their life is so easy, why shouldn’t moving be?

Ten years ago, a customer could call on Wednesday and not get a price until Friday. Today, that feels broken. If a customer calls you for the first time and hits voicemail, they’re gone. 

It’s not just about being fast, either. Some customers don’t even come to your website or click on ads. They’re asking ChatGPT which mover to hire. That was unheard of four years ago. By the end of the decade, most customers won’t shop for movers at all. They’ll have an AI assistant in their pocket to do everything for them: find the best mover, negotiate rates, and book the move.

You have to decide what kind of moving company you want to be. This moment is about to separate the next generation of market leaders from the rest. Doing nothing won’t protect you. It doesn’t matter how big you are, how good your people are, and how respected your van line is. You won’t keep growing by doing what you’ve been doing so far.

Smaller but agile independents are already taking your market share. They’re delivering modern customer experiences that are very easy to deal with. You can’t afford to wait.

You can either modernize while you’re ahead, or after the market forces your hand.
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“Companies don’t die from disruption, they die from ignoring it.”‍
‍- Wonjun Jeong, Co-Founder and CEO of Supermove

AI makes moving companies exponentially better

Most agents have thin margins that never seem to improve. Growing is incredibly expensive. There’s also a lot of repetitive admin work, overhead, and competition biting at your heels. Even your best people are stretched thin. 

Those pressures persist because the way most agents operate can’t solve them. It can only help cope with them. That’s why AI matters so much right now. It’s not just another piece of tech.

AI fundamentally changes what’s possible the same way the internet changed how you market your business and talk to customers. Normally, you’d buy new software and if it’s right for you, you’d see improvement over a year or two. But AI is completely different. It gets exponentially better over time—and so do the companies that adopt it early. According to a study by METR, AI gets twice as capable roughly every seven months. At that pace, it will be about four times more capable in a year, and roughly sixteen times more capable in two years.

There are moving companies that put AI in their businesses that are improving extremely quickly. Once AI becomes baked into their company, it creates this cycle. It helps them become more efficient, faster, and more delightful for their customers.

That wins them market share and makes more money. Then they take a percentage of that money and reinvest it into AI, which makes them even better. After a while, they pull away. Few companies like these will feast, and the rest will starve. 

Some agents think they can just “turn AI on” later. They can’t. Everyone starts from zero. The difference is who started earlier. If you wait even a year, you’ll be permanently playing catch-up with companies that already compounded advantages with AI. It will be very hard, if not impossible to close that gap. There’s still time… but not for long.

The agents who know this are partnering with Supermove. AI snowballs the most for their business when everything (including all their data) lives in one system. When their data’s spread across tools, AI can still help… but it can’t learn how the business operates end-to-end.

Supermove is the only moving business command center powered by AI and automations. We’re building the future of the moving industry where humans will lead, and AI will execute.

Why van line agents partner with Supermove

The status quo operating model can’t take agents any further. Supermove is the only moving company software made for where the industry is going. We’re leading the way, and so do the agents who partner with us.

Until recently, agents didn’t have much of a choice. There was no enterprise moving software for the modern world. Most agents ran on legacy systems that integrated with their van line ecosystem.

Some agents who did try to modernize got burned. They learned the hard way that buying software alone isn’t enough. It takes a level of partnership that most vendors didn’t give. Failed rollouts, broken data migrations, and months of operational disruption made modernization feel like a gamble. Even when implementation went well, it wasn’t worth it. Agents’ partners weren’t investing in the product. Agents would go through all that change, just to end up in the same place a few years later. And so they waited.

Now that agents finally have a better choice, they’re partnering with Supermove for two main reasons:

1. Continuous Innovation (we’re building the future of moving)

Agents see us as the industry innovator that will future-proof their business. We help them exceed customer expectations today, while we build for the next decade.

2. Deep partnership with agents (we help them modernize safely)

Supermove is a true enterprise partner that has agents' back every step of the way. We offer best-in-class implementation, change management, training, and support. Agents trust us to modernize their business without breaking what works.

Since we work with other agents in their van line network, best practices and recommendations are part of their rollout.

Continuous Innovation

Legacy systems aren’t innovating. They’ve been the same for years. Supermove is the complete opposite. We’re backed by Andreessen Horowitz (a16z), one of the biggest venture capital firms in North America. They invested over $20M in our product innovation and growth. To this day, we spent over $40M on R&D to develop something important for the moving industry.

In 2024 alone, we released over 200 updates (including the first of its kind AI solution). That’s one new feature or product improvement every single business day! We’re not stopping any time soon.‍

Our roadmap is split into three pillars: improving our Core system, AI, and expanding Supermove platform to support more use cases.

Deep Partnership with Agents

Making a big change like this can feel overwhelming. You’re asking people who’ve done things the same way for 20 years to unlearn a lot of it. We get that. But that’s one of the reasons why we invest millions of dollars a year into change management. 

Agents trust us because we’ve helped over 800 moving companies, including many van line agents, go through it. Whatever you’re worried about: Atlas, SIRVA, and Unigroup integrations, training, migrating data, reporting, and everything in between—we’re doing it all.

Here's what partnering with us looks like.

First we meet your team, decide who owns what, and lay out an implementation plan. Then we take what we’ve learned and set Supermove up in a way that makes most sense for how your company operates.

We test everything. We run scenarios, adjust things as we go, and add what’s missing. After that, we roll it out to the rest of your team. We train all your employees, and we visit you on-site as much as possible. Even after you go live on Supermove, we keep supporting you.

There are people on our team whose job is to make sure you’re using Supermove properly and getting the most out of it. Our team is your team.

Decide your company’s future

Agents who end up partnering with Supermove usually realize the same thing first: the next ten years won’t treat them like the last fifty. Standing still isn’t neutral.

When they pair the decades of hard work they’ve put into their companies with technology that delivers a modern customer experience, the results are real. These companies are having the best years they’ve ever had. They’re adapting faster than competitors. They’re winning.

So can you… but you first have to decide. Talk to us once you do.‍