How Adam’s Moving had their best peak season ever with Supermove

‍

Adam’s Moving Service is one of Seattle’s top-rated moving companies. It all started back in 2005 when the owner Adam French began moving people to pay his way through school. He ran his business on spreadsheets for a decade but knew that wouldn’t cut it long-term. He wanted more time to work ON the business. At first, he tried partnering with another moving software company for 6 months, but they couldn’t support his business the way he needed. He eventually switched to Supermove in 2022, and things have only gotten better since. Supermove helped Adam's Moving cut down on repetitive tasks, revamp their sales process, and respond to leads faster. By August 2024, Adam’s Moving’s closing rate improved by 26%, and June ended up being their best month ever! What’s more, they’re bringing in more revenue while doing less work.

Learn more about Adam’s Moving Service on their website.

Revamping the sales process

Before Supermove, Adam’s Moving didn’t have a great structure when it came to sales. They were getting leads, but only closed 28% of them. They also offered discounts to win jobs too often, and Adam knew none of this was sustainable. He was ready to change. So, Adam took a hard look at his company’s sales process and went through a sales audit with our moving sales expert, Ryan Marsh. That audit helped Adam figure out what needs improving and how to configure Supermove to fit his needs. Once Adam rolled Supermove out, he felt the impact fast. Quicker lead responses, message templates, and everything else Supermove offers gave him the foundation to overhaul his sales process completely. Part of that meant rethinking how Adam’s Moving speaks to customers. They ditched robotic messages for ones that felt human, sometimes even weird on purpose.

“We have some (message) templates in the Supermove library, like The Ninja Follow-Up. I’ve written those myself. I wanted it to sound human and one of them is super corny. I started doing this at the end of July and our engagement has gone through the roof.”
- Adam French

A few months later, Adam’s Moving had a 54% closing rate in August 2024—a 26% increase! June ended up being their best month ever. It unlocked the exponential growth the company hasn’t seen since 2015. They actually did 40 fewer jobs in June but still brought in $27,000 more than their previous best, which means their revenue per job went up by 16.8%.

Improving sales team’s performance with data

Adam’s Moving ran on spreadsheets for a decade. They had no way to tell who was the top sales performer and who needed help. Now with Supermove, they have hard data everyone can see and track, like closing rates. Adam’s sales team loves it.

That data helped Adam rethink how he managed his team because it made performance issues obvious. For example, one of Adam’s main salespeople who handled most of the calls was only closing 22%, while others were in the 40s. Was he getting bad leads? Was he having a rough month? Or was he swamped with too many calls? Whatever it was, Adam made a call. He couldn’t have his main call handler closing at just 22%. He spread some of those inbound calls out to other reps.

But he didn’t stop there. He treated his sales performance data like a leaderboard, and it lit a competitive fire in his team. Now they’re sharper, more focused, and always pushing each other to improve. It wasn’t just numbers on a screen. For Adam’s Moving, this performance data made a winning sales team operate like they were in a bigger league. Just check their record-breaking revenue from June 2024. The big league is exactly where they’re at now.

Giving both the crews and customers a 5-star experience

Adam’s Moving crew used to handle jobs the hard way… like any moving company without software. They’d have to dig through the truck to find a liability waiver, have an exhausted crew manually calculate bills, and hand customers a stack of paperwork to sign.

When they switched to Supermove and started using the Crew App, things got a whole lot easier. Now the crew has digital timesheets, and customers get notified the moment they arrive. All documents are right there on the tablet. The customer signs, Adam’s Moving gets a copy, and it’s all done in just a few clicks. It’s a faster, smoother, and better experience for everyone.

“Going through a move, getting the paperwork signed, and how it goes to the customer—you don’t have to hand it to the customer and have them sign it. It’s much more user-friendly for our crew, which I really like. With SmartMoving, we had to make some adjustments and it wasn’t quite there. I think Supermove’s Crew App is a little bit better in that regard.”
- Derek Williams, General Manager of Adam’s Moving Service

Going above and beyond to help Adam’s Moving stay compliant

A wise moving company owner (and our customer) Mark Terry once said: 'What you do about a problem says as much about you as if there wasn’t one in the first place.' It can’t always be sunshine and rainbows, but when things go sideways, our team steps up. Here’s a story that proves it.

At one point, we released new timesheet documents in Supermove but missed a key compliance requirement in Washington state. Those new timesheets only listed roles like “driver” and “helper,” but Adam’s Moving needed a per-person timesheet tracking with crew members’ names, hours worked, and lunch breaks. Washington is strict: when you name a price, you better clearly break down how you got to that number, or else the state assumes you’re hiding something.

Adam’s Moving was stuck in a tough middle ground. Our old timesheets met those requirements, but we were phasing them out. The new timesheets—while improved in other ways—left Adam’s Moving non-compliant. If they had gotten audited, they’d have gotten a hefty fine.

Derek Williams, General Manager of Adam’s Moving, had every right to be frustrated. He raised the issue with us. Our customer success team listened, confirmed the problem, and escalated it to our product team. We didn’t have an instant fix, so in the meantime, we told Adam’s Moving they could either keep using Supermove’s old timesheets or manually add missing details using a fillable field. It was far from ideal, but it kept Adam’s Moving compliant while we worked on a long-term solution.

A few weeks later, we confirmed that the fix would be part of a bigger update in our new document builder project. It wasn’t a quick patch-up, but a full-on upgrade to make sure this never happens again. Adam’s Moving stayed compliant, and we proved that when something doesn’t go right, we step up, adapt, and do right by our customers. That’s why our partnership with Adam’s Moving has been going strong for a few years now!

You can thrive like Adam’s Moving

You saw what happens when the winner’s mindset meets Supermove: record-breaking months, a sales team sharper and more organized than ever, and a smooth experience for both the crews AND customers.

If you want to see how Supermove could level-up your business like it did for Adam’s, book a demo today.