Square Cow Moovers grows their franchise business with Supermove

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Square Cow Moovers is a thriving business with over 60 trucks across 9 locations. Ask your closest industry friend about them, and they’ll probably tell you about the black-and-green trucks with funky cow graphics. But for the people who worked with Square Cow Moovers, that’s not what really stands out. It’s how obsessively seriously they take service. (We know because we also visited their HQ in 2024!) It doesn’t matter if they’re moving an antique or a $2 spatula, it all gets the same treatment. And just like Supermove, Square Cow Moovers put a lot of stock in efficiency. The way we see it, our partnership was inevitable.

Most moving companies come to us to solve a big business problem. But that’s not what happened with Square Cow Movers. They were chasing a big business opportunity as they planned to expand their franchises nationwide.

They used various software over the years. None were built for the scale Square Cow Moovers were heading toward. In the end, Supermove was their only real option. What they got was an all-in-one platform that made their amazing customer experience even better, and their efficient operation even smoother. Their tips nearly doubled, too!

Great customer experience became even better

Square Cow Moovers have always delivered a great customer experience. They get 5-star reviews all the time. It’s just who they are. But what’s the difference between great service and standout service? This review from Emily Reidy will give you a clue. Pay attention to this part: “We really liked how all the paperwork was digital on the tablets they had. It made the experience even more seamless.”

That right there? That’s Supermove in action! Instead of signing a stack of paperwork, Square Cow’s customers sign everything on a tablet with a few taps. Their GPS tracking keeps customers in the loop on exactly when the crew will arrive. Automated messages guide customers before, during, and after the move. Small changes, but together, they make a huge difference for Square Cow’s customers.

Movers get more (and bigger) tips

At Square Cow Moovers, great movers work hard. They’re polite, they go the extra mile, and they take pride in a job well done. Now they’re even more motivated because the best movers are making more money than ever with Supermove. This surprised everyone.

When Square Cow Moovers first switched to Supermove, they were excited about features that make dispatch and operations more efficient, simpler scheduling, our multi-branch capabilities, and robust reporting. And they got all of that! But tipping? No one was vocal about it. It wasn’t a problem, and it wasn’t on anyone’s priority list.

Of all the things Supermove improved, it was the restaurant-style tipping feature that made the biggest impact on Square Cow’s movers (no pun intended). It all happens in the Supermove Crew App, on the tablet every crew brings to the job. When the job’s done and the customer is about to pay, a prompt pops up with an option to leave a tip. With just one tap, customers can tell their movers: “You did a great job. I appreciate you.”

Josh Phillips, Director of Franchise Coaching and Training at Square Cow Moovers said their tips have almost doubled! Now the guys want to stick around a little bit longer for those big tips.

They used to work around their software; now their software works around them

From manual data exports to real-time dashboards

Square Cow’s previous moving software did the job for one location, but once they started franchising in 2023, the writing was on the wall.

Their previous software wasn’t built for multi-location companies. Reporting was limited and cumbersome. It couldn’t filter revenue by sales rep, service type, or branch—all the things that Square Cow Moovers monitored. Square Cow Moovers had to work around it. Every week or two, someone would manually export data from each branch, clean up mismatched formats, and put together reports to get a clear picture of the business. Once Square Cow Moovers switched to Supermove, it didn’t change how they do reporting. It just became easier. Their reports are now real-time dashboards, easily sharable and broken down by branch and service type (commercial, residential, apartments, etc.).

Managers no longer have to double-check payroll

Square Cow Moovers had a similar headache with payroll. Their managers followed a golden rule: whenever it’s payroll time, double-check and adjust reports to make sure long-distance hours don’t get miscalculated into regular hours or counted as overtime. They enforced this rule for a reason. Their moving software couldn’t separate long-distance hours from regular ones. Now that Square Cow Moovers use Supermove, long-distance hours are tracked separately and automatically from the start. Managers don’t have to double-check payroll anymore. It just works.

Your software should fit how your business operates, not the other way around. The right system feels like a “Heck yeah, this makes everything easier!”, not “We’re making it work.” Square Cow Moovers tried making various software tools work for a while, but once they switched to Supermove, they realized they didn’t have to.

”We didn’t want to be in the software business, but we did want something that fits how we operate now.”
— Cole Strong, President & Co-Founder of Square Cow Franchise Family

We innovate and support Square Cow as they grow

As Josh Phillips, Director of Franchise Coaching and Training at Square Cow Moovers put it:

"The technology at Supermove and this great partnership is constantly evolving to make it more simple for the people we’re trying to serve."

That’s our partnership in a nutshell. When Square Cow Moovers asked for an easier way to handle claims, we rolled out a feature that lets Square Cow’s customers file claims through a link and lets Square Cow manage claims from a single tab. When Square Cow’s dispatchers needed a better way to assign trucks returning from morning moves without throwing off their capacity planning, our Customer Success team helped set up Tags to make it easy. The Square Cow team can now tag certain jobs as "First Truck In", so dispatchers know those should go to the first available truck. They also got "Ignore for Capacity" tags for jobs that shouldn’t count against capacity metrics. And that’s just two examples! Square Cow keeps growing, and we keep growing with them.

When it came down to it, Square Cow Moovers needed moving software that could keep up with their aggressive franchise expansion and high customer service standards. That’s why they chose us. Andreessen Horowitz (a16z), one of the world’s biggest venture capital firms, invested over $20M into Supermove so we can serve our customers better and innovate faster than any moving software out there. In fact, we rolled out over 200 product updates in 2024 alone! Here’s a quick video about it:

Thinking About Switching to Supermove?

If your moving company is scaling and you need more robust moving software that fits the way you run your business, Supermove is worth a serious look. Schedule a demo to see if we can help you just as we helped Square Cow Moovers.