Download: The State of Moving
and Storage Report

Welcome to the first edition of Supermove’s State of Moving and Storage report. For this report, we surveyed moving companies across the United States and combined that data with market research and interviews to discover the trends, challenges, and opportunities for movers in 2023.

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What's in this report?

The report will dive into the factors shaping the moving and storage industry over the next 12 months, including:

  • How movers are planning to weather tough financial times and grow over the next year.
  • How movers are getting creative in order to hire and retain in a tough labor market.
  • How marketing dollars are being spent this year.

Download the report for deep dives and benchmarks on topics from budget and business expansion, to how movers are integrating technology into their businesses.

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Report Outline
Chapter
Summary
01: Challenging financial times lie ahead but movers are still planning for growth.
The vast majority of survey respondents believe that the US is already in a recession. However, most movers still expect to bring in the same or more revenue in 2023 than in 2022. Many are planning to compensate for rising costs by increasing their prices. 
02: Movers are looking to new offerings (storage, packaging, etc) as the top growth strategy in 2023
42% of survey respondents indicated that their 2023 goal is to grow profit, while 34% said their goal is to grow revenue. Expanding via new offerings, diversification of move type, and reducing costs will dominate as the top growth strategies in 2023.
03: More companies are moving towards paid marketing efforts
Referral partners are by far the top marketing tactic for movers, with survey respondents saying they generate the highest quality leads. Paid search is a close second, as more moving companies work to capture business online.
04: Talent acquisition and management remain the #1 challenge for movers
The moving industry as a whole will continue to struggle with finding, acquiring, and retaining talent. However, nearly 50% of survey respondents still plan to increase headcount in 2023, meaning competition for talent will be ferocious. Moving companies need to consider how they’re building great cultures to attract the next generation of workers.
05: The moving industry is going through active digitization, with 91% of respondents saying they currently use some kind of software to manage their business
While accounting, scheduling, and CRM solutions are widely used in the industry, there is still room for growth for all-in-one solutions. 44% of respondents said they plan to purchase software in 2023, and of those 59% are planning to buy an all-in-one solution like Supermove.

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