Why you need 24/7 phone coverage during moving season, or you're losing revenue.
How to increase moving leads
How to increase moving leads

You're here because business is alright, but you want more business.
In this article we talk about increasing leads for moving companies, covering the process of driving traffic to your website and improving conversion rates. We also include a few tips on how not to overdo it when buying advertising and avoid buying clicks.
Revamp your website
Is your website easy to navigate? Are you showing all of your credentials? Is it easy to see what services you offer and why it's a no-brainer that a customer should choose you as their mover? Nowadays, customers are spending less than 15 seconds so you better make a good first impression.
Do a quick 'website audit' and ask yourself:
- Does the style of your website match the style of your brand?
- Is your website mobile-friendly?
- Have you checked for broken links?
- Do you track leads and follow up using a moving company CRM ?
Most importantly, make sure the call-to-action (getting people to submit their info or ask them to call you) is clear and concise. If you don't make it easy for your customers to book a move with you, they'll find a different company.
Buying Google AdWords
SEO generates traffic for websites for free. Creating a Google Ad and buying specific AdWords can work as a shortcut to get your website to the top of these search results more quickly.
You can play around with a small advertising budget and see the results for yourself. When customers search 'moving companies in New York City', how can you make sure your company comes up as one of the top search results? This is where Google Ads / AdWords come in.
Pros: you only pay for when people click on your ad/website and your ads are getting shown to people who are interested
Cons: people trust organic (non-ad) results more than ads and there might be a lot of other moving companies buying AdWords therefore it can be expensive
Learn how to set up a successful ad campaign here.
Check out our detailed SEO guide for movers.
Conclusion
Transforming your moving company from "just getting by" to truly thriving requires a strategic approach to digital marketing. By implementing the strategies discussed—building an authentic social media presence, optimizing your website for conversions, and carefully utilizing paid advertising—you can create a sustainable pipeline of quality leads.
The golden rule? Lead generation isn't just about quantity but quality. Your focus needs to be on creating genuine connections with potential customers through engaging content and ensuring your website serves as a conversion tool by making it user-friendly, mobile-responsive, and designed with clear calls to action.
While paid advertising can provide quick visibility, balance your approach with organic methods for long-term success. Track your results, adjust your strategies accordingly, and continue to refine your digital presence.
Automate your day-to-day operations, from AI-powered sales to dispatch and accounting.