You're here because business is alright, but you want more business.
In this article we talk about increasing leads for moving companies, covering the process of driving traffic to your website and improving conversion rates. We also include a few tips on how not to overdo it when buying advertising and avoid buying clicks.
Increase traffic through social media
The goal here is to increase your digital presence and to ultimately drive people to your website.
Creating a presence on Facebook, Instagram, LinkedIn, and Twitter is free! Get an intern or a young family member (got a niece who's a whiz with social media??) to post photos and videos of your moves.
Content: Post content that shows the 'human' side of your brand. Think outside the box and document the fun parts of moving. It'll help to make your company more personable, and keep your company top of mind.
Timing: Peak times to post are during weekdays, with consistent engagement periods from Wednesday through Friday, 10 a.m.–5 p.m. Keep a consistent posting schedule, with around 3-5 posts per week.
Engagement: Engage your audience with interesting prompts and keep the same tone of voice in all of your social media posts. People are usually willing to give feedback if you ask the right questions. You can connect and learn from your social media audience at the same time.
Revamp your website
Is your website easy to navigate? Are you showing all of your credentials? Is it easy to see what services you offer and why it's a no-brainer that a customer should choose you as their mover? Nowadays, customers are spending less than 15 seconds so you better make a good first impression.
Do a quick 'website audit' and ask yourself:
- Does the style of your website match the style of your brand?
- Is your website mobile-friendly?
- Have you checked for broken links?
- Do you track leads and follow up using a moving company CRM ?
Most importantly, make sure the call-to-action (getting people to submit their info or ask them to call you) is clear and concise. If you don't make it easy for your customers to book a move with you, they'll find a different company.
Buying Google AdWords
SEO generates traffic for websites for free. Creating a Google Ad and buying specific AdWords can work as a shortcut to get your website to the top of these search results more quickly.
You can play around with a small advertising budget and see the results for yourself. When customers search 'moving companies in New York City', how can you make sure your company comes up as one of the top search results? This is where Google Ads / AdWords come in.
Pros: you only pay for when people click on your ad/website and your ads are getting shown to people who are interested
Cons: people trust organic (non-ad) results more than ads and there might be a lot of other moving companies buying AdWords therefore it can be expensive
Learn how to set up a successful ad campaign here.