If you're using Smartmoving, or considering buying it, there might be a better option you should see first. Meet Supermove, a leading moving company software and a popular Smartmoving alternative. Supermove is backed by Andreessen Horowitz (A16Z), one of the largest venture capital firms in the US.

Moving company owners know Supermove for its comprehensive features and customization, but most importantly, for being the fast growing innovator in the moving industry 

Read on to learn what sets Smartmoving and Supermove apart.

What makes Supermove an alternative to Smartmoving

Supermove is an alternative to Smartmoving because both platforms share the key features you’d expect from all-in-one moving software, like:

• CRM capabilities
• Lead capture forms (both built-in and external ones you can integrate with)
• Dispatching and crew management
• A crew app to use on the job
• Digital paperwork and signatures
• Reporting
• Centralized storage management
• Accounting and payments
• Estimates, pricing, and invoicing

The main differences between Smartmoving vs Supermove

1. Smartmoving covers the basics. Supermove goes further.

Both Smartmoving and Supermove are easy to use with sleek and modern interfaces, but they’re built differently. Smartmoving CRM is an out-of-the-box solution, so it’s not very flexible. If you’re running a 2-truck moving company without any custom processes, and you're ready to graduate from pen and paper, you can't go wrong with it.

You can set it up in just a few days. You'll get all the basic features that will immediately make your moving business more efficient.

On the other hand, Supermove has way more features, like automations, AI, virtual surveys, GPS tracking, and more. Even the features both tools have are more advanced in Supermove.

It's no surprise that many Smartmoving users switch over. It’s the next best step for movers who want to run their business in a particular way. If you've already built and digitized processes you’re proud of (like a faster estimating process), Supermove will help you become even better.

Take Supermove’s flexible billing engine as an example. Let’s say some of your local moves have you climbing to the 6th floor of downtown buildings. Supermove can automatically increase your hourly rate by $15 for those tougher moves, and automatically calculate inventory mileage, fuel surcharge, and any other extra fees you normally include.

It’s all part of your preset pricing. But with Smartmoving, you would need to add those extra charges by hand each time. Its tariff system just isn’t built for that level of customization.

2. Supermove has more (and smarter) automations

Example 1: Automated follow-ups

Leads can slip through the cracks in Smartmoving because once they're assigned to someone, only that one person can see them. You can’t automatically follow up with leads without MailChimp, and you can’t automatically send texts or set tasks for your salespeople.

Supermove’s automations fill all those gaps. They are also far more robust and have advanced stop logic. Here's a real example from Adam's Moving Service. They built this automation in Supermove to send quote reminders and win more jobs.

Here's how it works: Whenever a quote is sent, Supermove waits five hours. Then it checks: has the customer signed?

• If yes, the automation ends.
• If not, a reminder email goes out automatically.

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That’s just one example. You can use Supermove to send texts, trigger task assignments, update job statuses and more, without needing third-party tools.

Example 2: Automated upselling

Smartmoving doesn’t have automated upselling, but Supermove does. For example, if there are only 3 days left until move day, your customer might feel stressed out trying to pack their whole life. You can send them an automated text asking if they also need help with packing.

This simple automation helps Supermove users see an average of 2-3 extra packing jobs a month. You can also add a step in the estimate signing process that asks customers to select and sign valuation coverage. Read more about it in the valuation upsell section.

Here are the top automations we recommend to start, and then four unique ones recommended by our best customers.

3. Supermove's crew app is easier to learn and use

Smartmoving’s crew app works on smartphones and runs better on iOS since there's an app for it. There's no iOS app for Supermove. You have to use a browser on your iPad. That said, Supermove’s crew app is way easier to use, even for your least tech-savvy movers on their toughest workdays.

It’s set up like a process movers typically follow on the move day (like getting paperwork signed). All movers have to do is keep pressing the big blue button.

Supermove’s crew app also has customizable checklists, and it can take photos from the tablet. Smartmoving’s crew app can also take photos, but users complain that they don’t sync. Instead, the foreman has to grab the tablet, find the photo, and manually upload it into the system.

4. Smartmoving doesn’t have a Virtual Survey component, Supermove does

Supermove’s Virtual Survey component sends your customers a link where they can upload photos and videos of their space. It walks them through the whole process, so you still get decent footage even from customers who aren’t natural video makers. Here’s Supermove’s Virtual Survey in action.

5. Supermove innovates faster and more often

You’ll get new and improved features more often with Supermove because the two companies are set up completely differently.

Smartmoving has been around longer and has grown market share because of it. They recently got acquired by a private equity firm. On the other hand, Supermove is an independent company backed by Andreessen Horowitz (A16Z)—one of the biggest venture capital firms in the US.

Andreessen Horowitz invested $18M in Supermove's Series A round and later invested more, bringing their total to upwards of $20M for Supermove's product innovation and market growth. This is also why Supermove’s team is bigger than Smartmoving's and keeps adding top engineers from companies like Facebook, Google, and Pinterest.

The capabilities only Supermove has

The AI Sales Copilot

Supermove’s AI Sales Copilot works on your live sales calls. It tells you exactly what to say, which questions to ask, and how to overcome your prospect’s every objection. Learn more here.

Note: Supermove’s AI Sales Copilot can integrate with Smartmoving.

‍AI Voice Agents

Every missed call is missed revenue. AI voice agents answer your calls when you're sleeping, on a job, or away from the office. Unlike voicemail, AI Voice Agents can actually talk to your customers, answer their questions, handle objections, upsell extra services, and automatically log everything into your CRM. Here's a quick demo.

‍Valuation upsell

Your customers will be presented with different valuation options whenever you send an estimate. Customers can upsell themselves by picking and signing one. This also helps protect you from problem customers who might later come back and say they don’t remember it.

GPS tracking

Supermove’s GPS tracking shows you where your crew is, as well as when they arrived and when they left the customer’s home.

This feature has a side customers can use. It works like Uber and DoorDash. Your customer gets a “We’re on our way!” text when your crew leaves the warehouse. It comes with a link. Your customers can click it to see where your movers are. Smartmoving also sends customers a similar message, but unlike Supermove, it can’t show the truck’s live location.

Customizable tags

Supermove lets you create customizable tags for jobs, customers, or leads. Those tags aren’t just for sorting. You can filter reports based on tags and even use them to trigger or stop automations.

For example, if you tag a lead as "high-value," you can automatically assign it to your top closer or trigger a different follow-up cadence. Smartmoving doesn’t support tags at all. That means no filtering, no tag-based automations, and no easy way to slice your data.

Built-in job costing

Supermove includes built-in job costing so you can see exactly how much each job actually earns you after crew hours, fuel, materials, and any other costs are added up.

You can also use job costing to spot which services are dragging down margins or which teams need more training.

Smartmoving doesn’t offer this kind of analysis. If you want to track profitability, you’d need to export the data manually and crunch the numbers yourself.

There's more...

Many movers would say choosing between Smartmoving and Supermove comes down to what kind of a mover you are. Do you need a basic solution that “just works”, or do you need more features and capabilities? We agree with that.

Kudos to the Smartmoving team for building a product movers proudly vouch for. But if your business needs something more robust, Supermove is the better choice.

We invite you to book a free demo. Ask our team about sales impact, revenue growth, and cost savings you should expect. That's how we help movers decide which solution to go with.

P.S. Supermove now offers easy data migration support specifically for Smartmoving users. There's never been a better time to switch over.